When starting with a project, I always like to be clear on the logo. Logo is sublime message on everything that is going to happen with that particular design. When I'm designing something, I always keep logo in mind because it is going to be in the mind of customers when they are buying a product.
Experimenting with different approaches to illustration and usage of different techniques and tools is actually my passion. When it comes to illustration, I love getting out from my comfort zone, to try different styles.